welcome to New Mexico

Welcome to the New Mexico Tourism Department

The Tourism Department's mission is to market New Mexico as an enchanting destination to the world.

The mission of the New Mexico Tourism Department is to market New Mexico as an enchanting visitor destination to the world by encouraging New Mexicans to spend their vacation time in New Mexico; attracting domestic and international visitors to New Mexico; and encouraging all visitors to extend their stays in New Mexico.

With its rich mixture of natural resources and diverse landscapes, New Mexico is the perfect vacation escape for families and friends, for adventure, sports and recreation: Snow and water skiing, snowboarding, hiking, mountain biking, golf, fly-fishing, boating, spelunking, snowmobiling, ballooning, sailing, hang gliding – the list is endless.

From dinosaurs to Spanish conquistadors; rocket sleds to aliens; folk art to fine art – New Mexico is filled with wonder and packed with everything that comes to mind when folks dream of unspoiled wilderness, spectacular views, and a genuine Land of Enchantment way of life.

Regions Meetings

Region 5 Marketing Board Meeting March 25 2010

PR RFP

Public Relations RFP 2010 (pdf)

2010 Public Relations Contract Q & A (doc)

Current ad campaign

Right click and save to your computer to view the documents

Campaign Synopsis (ms doc)
NMTD Spring Online Flow Chart (xls)
NMTD Overall Flow Chart (xls)
NMTD APP Flow Chart (xls)

To view television spots click here

The print ads are downloadable in PDF format

Print ad Be Enchanted 1
Print ad Be Enchanted 2
Print ad Be Enchanted 3

Please Note: This RFP document was updated on Tuesday Feb 16 at 2:30pm.

The change reflects a rescheduling of the Pre-Proposal Conference Please see page 9) A pre-proposal conference will be held on February 25, 2010 beginning at 9:30 a.m. Mountain Standard Time at the New Mexico Tourism Department Conference Room, 491 Old Santa Fe Trail (The Lamy Building), Santa Fe, New Mexico, 87501.

If you downloaded the RFP prior to this date and time please download a new version of the document.