Regional Marketing Program

The program serves the six distinct tourism destination regions within New Mexico. The purpose of the program is to work with the private sector in an effort to be a facilitator of regional marketing endeavors through the integration of regional effort with statewide plans, collaboration between public and private organizations, and allocation of resources (funding, expertise, personnel, etc...). The program also helps communities participate in both domestic and international trade shows and provides assistance to communities in tourism product development.

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