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Tourism Department Research
The New Mexico Tourism Department maintains a Travel and Tourism Research Program that is responsible for collecting, gathering and disseminating information and research on the New Mexico travel and tourism Industry. The research program collects travel statistics on many facets of the travel and tourism industry. In addition, The New Mexico Tourism Department is responsible for conducting several research studies each year.
New Mexico Tourism Facts
Lodgers Tax Statistics
Miscellaneous Research
2008 New Mexico Web Conversion Study (pdf-1.01Mb)
International MasterCard Usage in New Mexico (pdf-389Kb)
New Mexico Tourism Department Quarterly Report (1QFY09) (pdf-5.43Mb)
Visitor Center Statistics
The New Mexico Tourism Department has nine Visitor Information Centers, located primarily on major entry points into New Mexico. All visitors that enter the centers for tourism information are counted and asked to provide residency and party size information. Results are reported quarterly.
Map of Visitor Information Center Locations (pdf-157Kb)
New Mexico Visitor Information Center visitor counts 2008 (pdf-69Kb)
Visitor Information Center visitors state/country of origin 2008 (pdf-17Kb)
Intercept Survey Results
Intercept surveys are conducted randomly on an on-going basis at the state’s nine Visitor Information Centers. The surveys collect geographic, demographic and trip characteristics from people currently visiting in New Mexico. Results are reported quarterly.
Intercept survey results at the Visitor Information Centers (Year-End Report 2008) (pdf-805Kb)
Annual State-Wide Economic Impact Numbers
Economic Impact identifies the economic impacts that travel and tourism has on the New Mexican economy, including the number of travelers/tourists to New Mexico, their total spending, and the economic and fiscal impacts of expenditures, including jobs generated, secondary impacts, and taxes generated. These data are reported at the county level on an annual basis.
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